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Now in paperback, ""Media Monoliths"" gives a detailed look behind the scenes of the elite group of giant media brands that have thrived for decades--and sometimes centuries. [Color illustrations.]
- Sales Rank: #3864318 in Books
- Published on: 2006-02-01
- Original language: English
- Number of items: 1
- Dimensions: 9.18" h x .61" w x 6.32" l, 1.12 pounds
- Binding: Paperback
- 272 pages
Review
""Tungate's background as a journalist and authority on advertising, both domestic and global, is apparent...Informative and even eye-opening...this timely, well-researched book could easily be incorporated into the curricula of introductory-level communication courses, particularly those that deal with media structures, global marketing, media literacy, and the media's role in society...Should retain its value despite the ever-changing nature of the media business...Highly recommended.""
About the Author
Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty�and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Strat�gies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.
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